Riding the wave

Wednesday 7th January 2015

by Humphrey

Indie music fans will probably know that Oxford's legendary shoegaze band Ride recently reformed to much fanfare.

Within minutes of hearing the news, BBP's own David had checked his archives and found the original image he designed for the band's 2001 compilation OX4: The Best of Ride, which he shared on Twitter. He also found two hours of live video footage, some of which was used in the Channel 4 documentary Pioneers, and uploaded it to YouTube.

Ride's drummer Loz Colbert also shared the content, and in two days they had 20,000 hits!

The lesson here is that it's always worth holding onto content you can use further down the line, and that social media, when used properly, is a powerful tool for connecting with potential new clients.

Ride in Store Poster

Ride 2014

Ride In Store Poster

Ride In Store Poster

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