Twitters Tweeks its UI

Wednesday 4th November 2015

Twitters news CEO Jack Dorsey is settling into his new office and setting about broadening the platform's appeal.

One of those updates that are rolling out accross the platfor is the replacement of the 'star' icon with a 'heart'; additionally renaming the feature as 'likes' instead of 'favourites'.

The change appeared to make sense: a 'star' indicates a value judgement; a 'heart' indicates liking, or loving.

You might like a lot of things, but not everything can be your favorite…the heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it. — Akarshan Kumar, Twitter

The problem for Twitter is how Twitter users have been using the feature. The 'star' may be intended to indicate a like, but more often it's used to bookmark a tweet - if you like it, you re-tweet it.

What are your thoughts on the Twitter change? Why not tweet us your thoughts @biff_bang_pow

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