7 Social Media platforms that can help your business grow
Tuesday 26th April 2016
With the tons of Social Media platforms around nowadays, it is hard to find the ones that suit your company the best. Communicating via Social Media is intensive and time consuming, so it is the most effective to focus on platforms that fit your company the best. Here follows a list of 7 Social Media platforms with the reasons to (or not to) use them for your business.
By the end of 2015, Facebook reported on having 1.59 billion monthly active users and 72% of adult internet users are on Facebook. Furthermore, Facebook generates up to 645 million local business page views per week. These numbers are too big to ignore, and chances are very high that your desired audience is active on Facebook. For businesses, there is a new tool called Facebook Audience Insights, that give your company insight in your audience’s geography, demographics, purchase behaviour and more. Thereby, Facebook can (with some money from your side) create advertisements that are only shown to a targeted audience. Since the Facebook community is so big, you will need remember that it is important to update your page on a regular basis, and make sure your business page does not only contain promotional information, but some more exciting things as well.
LinkedIn is the largest platform for business people and professionals. If you are the owner or CEO of a company, LinkedIn is the place to go. You could use LinkedIn to showcase your company and build new client relationships. This platform, however, is quite different from the others. LinkedIn offers a tool called LinkedIn Groups, in which professionals from the same industry or with similar interest can start a group discussion. LinkedIn users will generally want serious information from you, so it is not a place to be joking around. Also, the users on LinkedIn are not the same as on other Social Media platforms. 41% of all millionaires use LinkedIn and the platform is used by 44% of all Americans with an income of $75,000 or more. If you target the rich and serious, LinkedIn is your place to be.
Google+ is part of Google (obviously). This means that having a Google+ page for your business and someone Googles for your page, will improve your SEO (Search Engine Optimisation): the more time and effort spent on your Google+ page, the better. By sharing content, increasing your circle, interacting with other businesses and so on improve your ranking on Google. There is, however, one downside to this which is that your company’s Google+ content will only show up on people’s screens more frequently, when they themselves are logged in to a Google account.
With 320 million monthly active users, Twitter can be a great place to listen to your customers. As your business grows, more and more people will talk about your company and will share their experiences on Social Media. The hashtag function might come in useful in finding information and enables your company to stay up-to-date with the latest news and trends. Twitter is likely a place where customers will talk about your company, and you should be on it if you want to keep up with what is said about your business. Twitter is a good place to have a conversation with your customers, thereby showcasing your customer service. A good Twitter profile can increase the popularity of your brand, but you should send out Tweets (short, 140 character messages) regularly, because with so many active users, your Tweet is soon to be history.
Instagram is a Social Media platform on which users can share their photos. It is primarily for smartphones, so if your target group is not so keen on the usage of smartphones, Instagram is not the platform for your company. Instagram is great to share photos of developments within your company, products that you are selling or other things that might interest the audience. With 400 million monthly active users (2015) and 57% of the users who access the platform daily, your photos can be seen by a lot of people all over the world. However, keep in mind the demographics of these users. 90% of the Instagram users are younger than 35 years old, so Instagram is the perfect place for marketing if your target group is young and if your business is visual based. In addition, sharing your photos on other platforms such as Twitter and Facebook can be done in just one click.
Pinterest is a platform where images are shared that can be linked directly to the website it came from. With 100 million monthly active users, of which an astonishing 80% is female, Pinterest is a great platform to use if that is your target group. When your images are ‘pinned’ by users, more and more users will visit your website. However, if your company is not visual based, Pinterest might not be the right option. Whenever your business involves fashion, food, travel, crafts, health or beauty, Pinterest can provide you with the right target group. Also if you have an online website Pinterest could work as a great medium to gain popularity.
This spook is the logo of Social Media platform SnapChat, on which you can send live photos and videos to your friends, with a filter and/or a caption applied to it. These photos can be viewed by your friends for up to 10 seconds, depending on your settings. Another option is to put photos or pictures in your Story, enabling your friends to view your photos or videos for 24 hours. Snapchat has 100 million daily users, of which half are younger than 24 years old. The platform is not commonly used by businesses, but if your company targets young people, Snapchat is definitely a platform to try.
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