New Logos all around
Monday 9th September 2013
Google, Yahoo and Motorola have all decided to update and refresh their logos. We take a look at the changes the big technology companies have decided to make.
Google have decided to take out some of the harsh gradients on their old logo and tone down the shades a little, to create this noticeable change. The new design makes sense with the industries trend towards the cleaner, two-dimensional aesthetics of flats design (iOS7) giving it a refreshing facelift.
Yahoo! have launched their biggest logo design change in 18 years. Yahoo! are quoted to state that they wanted something that "embraced the evolution of our products", while keeping the essence of their original logo. My concern is that the new logo has taken away that playful character of the brand, making the company seem more serious. The launch of the new logo came at the end of their 30 Days of Change campaign, where a different logo was released each day. This was a great way to create hype and get people talking about their changes.
Motorola has decided to make big changes to their well-known brand, switching from the classic bold "MOTOROLA" to an all-lowercase typeface that's thinner and softer. The famous "M" persists, though it now presented in a colourful way. The tagline "a Google company" has also been added to the logo.
Fancy some branding development
If you fancy joining the big boys and getting your logo refreshed, then the Biff Bang Pow team are here to help. Why not take a look at our Brand Identity page or contact us via our Project Planner to get some advice.
Interested in working with us? Launch our planner to get started.
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