Are Drones the Future?
Thursday 5th December 2013
Creative uses for drones have become very prominent within the media at the moment with Amazon’s head CEO Jeff Bezos speaking to an American talk show about the fact that Amazon are going to be experimenting with package delivery via drones within a very short space of time, around 30 minutes.
The service they are proposing to the world is called “Prime Air” and has been furiously worked on by Amazon’s R&D department where the whole creative development was taking shape including the drone design and the capacity it can load and unload efficiently.
A certain level of excitement was reached when this was announced but quickly quelled as Bezos went on to say that “Prime Air” drone delivery will not be arriving anytime soon, at least 4 or 5 years in the future as the drones will not be fully autonomous and operational until that time has passed, meaning we won’t get any flying, programmed posties anytime soon.
In the meantime, Amazon is looking into and undertaking a number of tests and regulations required for the idea to take place.
The drones themselves will be able to carry up to five pounds, which, although it doesn’t sound like much, covers 87 percent of Amazon’s deliveries. They will require a development in the form of a fulfillment centre equipped with the correct equipment from which they will be able to fly and deliver within a 10-mile radius, Bezos says that this actually covers very significant portions of the populace, however, others remain unconvinced by the idea entirely
It has separated the views of the world.
However, in Thailand, drones are already in usage for a different issue entirely, to cover the large political protests going on in the capital city of Bangkok.
The media are using drones to gain high levels of information from the riots, including estimates of crowd sizes, action being taking and conflicts educed and they are taking accurate, realistic footage in a creative, responsive way.
Already, The Bangkok Pundit, showing protestors clashing with policemen and conflicts where tear gases were involved, has taken new video footage allowing for the Western world to get a bigger picture of what is going on in Thailand at the moment.
Overall, the usage of drones in the media is very divided, but we leave it down to you to create your own opinions on the situations at hand and what you think of each. Drone tech is advancing at a considerable rate and the uses will also, this is just the tip of a much larger iceberg.
Interested in working with us? Launch our planner to get started.
Biff Bang Pow67D Innovation Drive, Milton Park Abingdon, OxfordshireOX14 4RQ
General Enquiries: +44 (0) 1235 202161Find Us